Is Ordralfabétix in town?
I'm not sure if the man on the picture is the Asterix character, but he looks a lot like him.
If you don't recognize Ordralfabétix in him, it's because you didn't read Asterix when you were young. (I still do sometimes).
Here is a list of the names this fishmonger receives in different languages:
Ordralfabétix in french;
Kostunrix in Dutch;
Verleihnix in German;
Amaryllix in Finnish;
Unhygienix in English (I don't like the name of this character in English)
Ordenalfabetix in Spanish.